Babies move way more than their parents realise – over 3km in a single day. In order to truly put the comfort and fit of Huggies® diapers to the test, and simultaneously prove just how much babies actually move, we launched the World’s First Baby Marathon. A real-time data driven campaign which saw four cute babies fitted with distance-tracking devices and completing 21 km over seven days.
Disclaimer: This wasn't my idea but I helped the team roll out content for above the line elements like POS, internal launch, branded elements and title layouts. The full credits go to the team below.
Client:
Kimberly Clark
Agency:
Ogilvy & Mather Johannesburg
Chief Creative Officer:
Pete Case
Executive Creative Directors:
Matthew Barnes, Mariana O’Kelly
Creative Directors:
Catherine Wanliss, Gregory King
Art Directors/Designers:
Suzanne Jenner, Jade Amic, Amori Gerber, Kiara Pandaram, Elzanri Kirsten
Copywriters:
Stephanie Van Niekerk